- Marking a starting point for creating and building new value through Connection, Collaboration, and Momentum
- Plans to chart future growth through data analytics by appointing the MICE industry's first CTO in line with the AI era

EXPORUM (CEO Hyundae Shin), a leading specialist in Korea's MICE (Meetings, Incentives, Conventions, Exhibitions) industry, has unveiled a new Corporate Identity (CI) alongside its vision declaration to evolve into a "Digital MICE Tech Company."

The newly unveiled CI represents the essence of a platform company that creates Connection, Collaboration, and Momentum at the very moment where different businesses intersect.

[EXPORUM's New CI Image]

EXPORUM's new CI emphasizes Connection, the encounters created when different businesses cross paths; Collaboration, the new synergy born from those intersections; and Momentum, the driving force that propels these encounters and partnerships toward the future. In particular, the "X" signifies not merely a crossing point but a starting point that gives birth to new value.

The new CI colors also reinforce the brand identity. The red of the X symbolizes passion and innovation, while the achromatic tones of black, white, and gray realize a simple yet modern minimalism. Visual elements that expand the X structure deliver a consistent visual language across diverse touchpoints, including exhibition venues, digital platforms, and brand goods.

EXPORUM also recently appointed Jinhyung Kim as CTO. He previously served as a Software Architect at LG CNS, a tech leader at Pengtai (a Cheil Worldwide subsidiary), a TPM in Coupang's AI Data Science team, and a director at Balaan's commerce platform. Through this, EXPORUM plans to integrate the latest digital and AI technologies into the exhibition and convention industry, design data-driven experiences that connect buyers and exhibitors, and drive technological innovation that enhances tangible outcomes for participants.

An EXPORUM official said, "The new CI goes beyond a mere design change to symbolize the identity of a platform company that creates momentum at business intersections," adding, "Through the CI change and the CTO appointment, we will create new value in the global market and lead the future of the domestic and international MICE industry." <End>